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☆ Creators are growing increasingly concerned about AI as OpenAI's Sora looms and issues of inclusivity and crediting persist
▼ + stars: | 2024-03-26 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +8 min

"I'm worried about AI stunting creativity, replacing the need to use our brains," said travel creator Jessica Morrobel, who has about 168,000 followers on TikTok and Instagram. Lifestyle creator Joseph Arujo said he primarily uses ChatGPT to format his emails, since he gets a lot of brand partnership requests. AdvertisementCherie Luo, who publishes educational content, said she uses AI to transcribe and summarize her podcast episodes. And UGC creator Salha Aziz said she uses AI for a variety of tasks, including writing scripts for her videos. "It is concerning how good it's getting," said Tales, who has 2.7 million followers on TikTok and Instagram.

Persons: —, Snapchat, I'm, Jessica Morrobel, Noah Jennings, Marina Mogilko, YouTuber who's, Cassey Ho, Joseph Arujo, Cherie Luo, Salha Aziz, Sora, Tyler Perry, he'd, Martin Haerlin, Tristan, Alex Piper, Haerlin, Kahlil Greene, we'll, Nneya Richards, she'd, Richards Organizations: Service, SXSW, Business, Adobe, YouTube, Ferrari, Night Studios, it's Locations: Texas, TikTok

☆ Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
▼ + stars: | 2023-09-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. AdvertisementAdvertisementRead the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

Persons: TikTok, Read, TikTok that's, Erin Confortini, Salha Aziz, @sociallyaziz, Aziz, Joseph Arujo, Danil Saliukov Organizations: UGC, Brands, SAG, Ford, Walmart Locations: TikTok, Delta

☆ A UGC creator made an extra $25,000 in 10 months explains what it takes to start making an income: 'This is a business, not a get rich quick scheme'
▼ + stars: | 2023-03-12 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +7 min

User-generated content, or "UGC" are videos creators sell to brands for use on the company account or as paid advertisements. Because of that difference, unlike influencers, UGC creators don't need a large following of their own to get started. For the companies, it's a much cheaper option as UGC creators are essentially writers, makeup artists, talent, and crew in one — a bargain compared to an ad agency. In addition to these deals, many UGC creators have begun charging for coaching calls and courses. She's also pitching UGC content that would allow her to get paid to travel with her whole family.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

☆ How much money TikTokers make, according to creators
▼ + stars: | 2022-12-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.

☆ How creators and advertisers make money from user-generated content ads on platforms like TikTok
▼ + stars: | 2022-08-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

TikTok has led to a surge in UGC, or user-generated content, ads. AdvertisementAdvertisementThe content feels native to TikTok and appears authentic, helping brands establish trust with consumers, agencies said. In fact, some brands prefer creators with small followings because their content is usually cheaper and feels more authentic. Read more about the frustration TikTok creators experience with building stable careers on the platformAnd it's not only a frustration with TikTok that's causing UGC to boom. Read the pitch deck Insense used to raise $2.5 million to help e-commerce brands find UGC creators

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